Monday, January 4, 2016

Creating a Logo, Not as Simple as You'd Think

If you are one of my few treasured fans over on Facebook, then you may have already noticed the new logo I created.  On most of my labels I had just been using this font to read "SHEGOGUE BREW" and I had some images of grain underneath it, It worked, but I wanted a logo that could stand alone.

Take note of the "Shegogue Brew" in one of my favorite labels


Thought Process

I went through a lot of thought and deliberation to come up with the logo presented below.  Here is some of that thought process:


  • Wanted to keep "Shegogue Brew" - Most brewery names have some variation of Brewing Co or Brewery.  That doesn't rhyme with the pronunciation of my last name Shegogue (pronounce Shuh-goo)
  • Since my home brewery name is just my last name I was at a loss for what identifying mark or symbol I should use
    • I thought about incorporating a beer mug and the letter 'S' but that was too plain
    • I thought about some sort of synergy of yeast, hops, water and grain, but those were all too busy
    • Considered creating some sort of chart or bar graph to reference my tagline (see tagline description below)
  • I put the symbol on the backburner to consider some sort of tagline.  Many of the great breweries have them.  i.e. Dogfish Head - "Off-centered ales for off-centered people".  Everyone in my family knows I have two speeds slow, and slower so I came up with the tagline "slowly analyzing ales"
  • With that tag line in place I had a slightly more narrow focus for my symbol which I decided to go with turtle or a snail.  To be honest, the snail images I found online were easier to work with than the turtles so I went with that
  • As an added bonus, I can now refer to my little guy as the "Ale Snail," which I think is pretty catchy
Without further ado - the new Logo for Shegogue Brew

New Logo


6 comments:

  1. ...woman who are trying to become pregnant SHOULD drink alc. beverages.?? wtf?

    ReplyDelete
  2. Lastly, there are unique realistic images, for example, Nike's swoosh-that get to be connected to an organization's image.logo design service

    ReplyDelete
  3. It was a brilliant opportunity to visit this sort of site and I am cheerful to know, much obliged to you such a great amount for allowing us to have this open door.
    Logo Design

    ReplyDelete
  4. Very beautiful logo! Of course this factor is very important for brand promotion and general appearance for customers. A lot of top localization companies use professional help for the marketing actions. If your company is big enough this option is the best one.

    ReplyDelete
  5. This logo will be used on everything like your business card, website, on prospects, suppliers, press and to reach customers as well. To put in simple words, a logo represents your company's work and it's potential. It reaches every person near to you. Edknt Media

    ReplyDelete
  6. It's the most important graphic image a company owns, one that summarizes and represents the business - to employees, partners and most importantly of all, to customers.
    Flat Minimalist Logo Service

    ReplyDelete